1. With engineering help from Johns Hopkins University, WHITEWATER RESEARCH & SAFETY INSTITUTE sets a new standard for melon protection with its WRSI CURRENT WATER HELMET. $70; www.whitewaterhelmet.com

2. Minimize skin irritation from surf wax or your PFD with DAKINE's Lycra PERFORMANCE RASHGUARD. $36; www.dakine.com

3. TEVA's latest bootie, the 3.2mm neoprene split-toe P-2, provides low-profile protection, traction, and warmth. $80; www.teva.com

4. STICKY BUMPS' surf wax, STICKY GUM, is tackier than other brands for optimum traction. $1; www.stickybumps.com

5. Avoid greasy palms—and a nasty burn—with SOL SUNGUARD's SPF 30+ waterproof zinc oxide HANDS FREE FACE GUARD stick. $8; www.solsunguard.com

6. Design your own top-shelf SUPERFREAK BOARDSHORT with O'NEILL's new custom online program. $80; www.oneill.com

7. Cut the cornea-cooking glare with DAKINE's wide-brimmed INDO HAT. $29

8. With a watertight, form-fitting seal, DOC'S PROPLUGS prevent exostosis (a bony growth in the ear canal that surfers and kayakers can develop) without throwing off your balance. $10; www.proplugs.com